Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • June 2007 (Revised January 2008)
  • Case
  • HBS Case Collection

BBC Worldwide: Global Strategy

By: John A. Quelch and Carin-Isabel Knoop
  • Format:Print
  • | Pages:28
ShareBar

Abstract

In January 2007, John Smith, chief executive officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported BBC-branded content around the globe through all formats, including magazines, television, books, DVDs, audio books, merchandise, mobile phones, downloads, and other emerging digital media (such as Internet Protocol TV). BBC WW delivered its profits back to the BBC. Since 2004, BBC WW profits had more than doubled.

Keywords

Global Strategy; Brands and Branding; Marketing Channels; Expansion; Internet; Media and Broadcasting Industry; Great Britain

Citation

Quelch, John A., and Carin-Isabel Knoop. "BBC Worldwide: Global Strategy." Harvard Business School Case 507-034, June 2007. (Revised January 2008.)
  • Educators
  • Purchase

About The Author

John A. Quelch

→More Publications

More from the Authors

    • October 2021
    • Faculty Research

    Diversifying P&G's Supplier Base (B)

    By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
    • October 2021
    • Faculty Research

    Diversifying P&G's Supplier Base (A)

    By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
    • September 2021
    • Faculty Research

    Merging American Airlines and US Airways (A) and (B)

    By: David G. Fubini, Patrick Sanguineti and Carin-Isabel Knoop
More from the Authors
  • Diversifying P&G's Supplier Base (B) By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
  • Diversifying P&G's Supplier Base (A) By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
  • Merging American Airlines and US Airways (A) and (B) By: David G. Fubini, Patrick Sanguineti and Carin-Isabel Knoop
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College