Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • July 2007 (Revised November 2009)
  • Case
  • HBS Case Collection

Greenpeace

By: Ramon Casadesus-Masanell and Jordan Mitchell
  • Format:Print
  • | Pages:25
ShareBar

Abstract

Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF). Active in 100 countries, WWF works with governments, businesses, other NGOs, and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to campaign for environmental change against governments and corporations and accepts funding only through individuals and foundation grants. Explores the detailed history and business models of both organizations.

Keywords

Business Model; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations; Business Strategy

Citation

Casadesus-Masanell, Ramon, and Jordan Mitchell. "Greenpeace." Harvard Business School Case 708-418, July 2007. (Revised November 2009.)
  • Educators
  • Purchase

About The Author

Ramon Casadesus-Masanell

Strategy
→More Publications

More from the Authors

    • March 2022
    • Faculty Research

    Washio (D): Shutdown

    By: Ramon Casadesus-Masanell and Karen Elterman
    • March 2022
    • Faculty Research

    Washio (C): From Growth to Margin

    By: Ramon Casadesus-Masanell and Karen Elterman
    • March 2022
    • Faculty Research

    Washio (B3): Considering Vertical Integration

    By: Ramon Casadesus-Masanell and Karen Elterman
More from the Authors
  • Washio (D): Shutdown By: Ramon Casadesus-Masanell and Karen Elterman
  • Washio (C): From Growth to Margin By: Ramon Casadesus-Masanell and Karen Elterman
  • Washio (B3): Considering Vertical Integration By: Ramon Casadesus-Masanell and Karen Elterman
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College