Publications
Publications
- January 1990 (Revised November 1992)
- HBS Case Collection
Product Proliferation and Preemption
Abstract
Examines whether product proliferation can be used as a preemptive device--as alleged in the FTC's 1982 complaint against four manufacturers of ready-to-eat cereals.
Keywords
Citation
Brandenburger, Adam M., and Vijay Krishna. "Product Proliferation and Preemption." Harvard Business School Case 190-117, January 1990. (Revised November 1992.)