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  • January 2008 (Revised August 2012)
  • Case
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Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida

By: Regina E. Herzlinger and Grady Clouse
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

The BCBS of Florida is contemplating whether to enter the consumer-driven health care market and if so, whether to target such groups—and individuals—and in which of its geographic markets, and how.

Keywords

Health Care and Treatment; Nonprofit Organizations; Strategy; Insurance; Insurance Industry; Florida

Citation

Herzlinger, Regina E., and Grady Clouse. "Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida." Harvard Business School Case 308-089, January 2008. (Revised August 2012.)
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About The Author

Regina E. Herzlinger

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Related Work

    • January 2008 (Revised August 2012)
    • Faculty Research

    Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida

    By: Regina E. Herzlinger and Grady Clouse
Related Work
  • Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida By: Regina E. Herzlinger and Grady Clouse
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