Publications
Publications
  • February 2008 (Revised September 2010)
  • Case
  • HBS Case Collection

LeapFrog Enterprises

By: Lynda M. Applegate and Elizabeth Collins
  • Format:Print
  • | Pages:29
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Abstract

Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry. While leveraging core capabilities and product platforms, this new industry requires that executives define a new business model. Senior executives face a number of challenges in implementing the new business and in sustaining the company's growth.

Keywords

Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Consumer Products Industry; Education Industry

Citation

Applegate, Lynda M., and Elizabeth Collins. "LeapFrog Enterprises." Harvard Business School Case 808-109, February 2008. (Revised September 2010.)

About The Author

Lynda M. Applegate

Entrepreneurial Management
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