Publications
Publications
- February 2008 (Revised August 2011)
- HBS Case Collection
Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign (TN)
By: John A. Quelch
Abstract
Teaching Note for [507005].
Citation
Quelch, John A. "Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign (TN)." Harvard Business School Teaching Note 508-064, February 2008. (Revised August 2011.)