Publications
Publications
- February 2008
- HBS Case Collection
Terumo (C)
By: David Godes, Masako Egawa and Mayuka Yamazaki
Abstract
This case provides a further update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack. It also discusses the expansion of the firm's “Medical Pranex,” a unique facility offering training and meeting space for doctors and nurses.
Keywords
Citation
Godes, David, Masako Egawa, and Mayuka Yamazaki. "Terumo (C)." Harvard Business School Supplement 508-070, February 2008.