Publications
Publications
- January 2008
- HBS Case Collection
Lenovo: Building A Global Brand (TN)
By: John A. Quelch and Carin-Isabel Knoop
Abstract
Teaching Note for [insert case product number].
Citation
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (TN)." Harvard Business School Teaching Note 508-059, January 2008.