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Publications
Jun 2009 - 2009
Conference Presentation
The Economic Value of Athlete Endorsers
By:
Anita Elberse
and Jeroen Verleun
Format:
Print
|
Language:
English
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Keywords
Economics
;
Value
Citation
Elberse, Anita, and Jeroen Verleun. "The Economic Value of Athlete Endorsers." Paper presented at the INFORMS Marketing Science Conference, Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, June 2009.
About The Author
Anita Elberse
Marketing
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