Publications
Publications
- Jun 2009 - 2009
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
Keywords
Citation
Elberse, Anita. "Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels." Paper presented at the INFORMS Marketing Science Conference, Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, June 2009.