Publications
Publications
- May 2008
Crafting Business Models
Abstract
This courseware provides tutorials and tools for conducting a strategy and capability audit of a business model. It then defines how to identify revenue, cost and asset efficiency drivers. A case study on evolution of the amazon.com's business model is provided that demonstrates how to use the core concepts. Tools are also available to enable you to put the ideas to work.
Keywords
Citation
"Crafting Business Models." Harvard Business School Tutorial 808-705, May 2008.