Publications
Publications
- May 2008
- HBS Case Collection
Disney Consumer Products: Marketing Nutrition to Children (TN)
By: David E. Bell and Mary L. Shelman
Abstract
Teaching Note for [507-006].
Keywords
Partners and Partnerships; Food; Age; Health Pandemics; Nutrition; Consumer Products Industry; Food and Beverage Industry
Citation
Bell, David E., and Mary L. Shelman. "Disney Consumer Products: Marketing Nutrition to Children (TN)." Harvard Business School Teaching Note 508-078, May 2008.