Publications
Publications
- June 2009
- Harvard Business Review
How Concepts Affect Consumption
By: Dan Ariely and Michael I. Norton
Abstract
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively.
Keywords
Citation
Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).