Publications
Publications
- September 2008
- HBS Case Collection
TCS: The MCA 21 Project
Abstract
Tata Consultancy Services (TCS), a leading outsourced software services provider based in India, must decide whether to bid on a high-profile government project within India. The project, if completed successfully, would mark another step in TCS's progression from a provider of low-cost technical resources to their goal of becoming an end-to-end technology-enabled services provider. However, the project was not only complex but also presented considerable hazards to the firm. The case permits the exploration of how and when companies in developing countries can leverage their domestic markets to build capabilities to serve global customers, by using their home market as a base for learning. The case is also designed to examine strategies (more generally) for such organizations to climb the value chain and access higher-margin businesses with powerful incumbents.
Keywords
Experience and Expertise; Developing Countries and Economies; Globalized Firms and Management; Growth and Development Strategy; Service Operations; Projects; India
Citation
Upton, David M., and Bradley R. Staats. "TCS: The MCA 21 Project." Harvard Business School Case 609-024, September 2008.