Publications
Publications
- October 2008
- HBS Case Collection
Diagnostic Genomics
By: Regina E. Herzlinger and Mark P. Allyn
Abstract
Should this gene detection firm enter the business of providing tests for the detection of genetic diseases? If so, how should it prioritize the tests it could develop?
Keywords
Health Testing and Trials; Market Entry and Exit; Product Development; Genetics; Strategy; Health Industry; Medical Devices and Supplies Industry
Citation
Herzlinger, Regina E., and Mark P. Allyn. "Diagnostic Genomics." Harvard Business School Case 309-040, October 2008.