Publications
Publications
- October 2008 (Revised October 2009)
- HBS Case Collection
Shaklee Corporation: Corporate Social Responsibility
By: Christopher Marquis, V. Kasturi Rangan and Alison Comings
Abstract
Having bought Shaklee Corporation from Yamanouchi, Roger Barnett, its owner and CEO, wrestled with the question of how to grow the company and its reputation for environmental sustainability. In addition to preserving the "network marketing" nature of its sales channel (because it creates jobs and entrepreneurs), Barnett wished to take the business model to sub-Saharan Africa and South Asia.
Keywords
Business Model; Growth and Development Strategy; Marketing Channels; Corporate Social Responsibility and Impact; Environmental Sustainability; Reputation
Citation
Marquis, Christopher, V. Kasturi Rangan, and Alison Comings. "Shaklee Corporation: Corporate Social Responsibility." Harvard Business School Case 509-031, October 2008. (Revised October 2009.)