Publications
Publications
- Sep 2009 - 2009
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
Keywords
Citation
Elberse, Anita. "Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels." Paper presented at the Northeast Marketing Consortium, MIT Sloan School of Management, September 2009.