Publications
Publications
- January 2009
- HBS Case Collection
Marks and Spencer: Plan A
By: David E. Bell, Nitin Sanghavi and Laura Winig
Abstract
Marks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?
Keywords
Marketing; Corporate Social Responsibility and Impact; Strategic Planning; Environmental Sustainability; Competitive Advantage; Retail Industry
Citation
Bell, David E., Nitin Sanghavi, and Laura Winig. "Marks and Spencer: Plan A." Harvard Business School Case 509-029, January 2009.