Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2009 (Revised February 2010)
  • Case
  • HBS Case Collection

Gucci Group in 2009

By: David B. Yoffie and Renee Kim
  • Format:Print
  • | Pages:8
ShareBar

Abstract

The Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times in 2009 raised the question whether it was time, again, to re-adjust Gucci's portfolio, especially as YSL continued to lose money.

Keywords

Financial Crisis; Brands and Branding; Organizational Change and Adaptation; Luxury; Corporate Strategy; Apparel and Accessories Industry; Retail Industry

Citation

Yoffie, David B., and Renee Kim. "Gucci Group in 2009." Harvard Business School Case 709-459, January 2009. (Revised February 2010.)
  • Educators
  • Purchase

About The Author

David B. Yoffie

Strategy
→More Publications

More from the Authors

    • June 2022 (Revised June 2022)
    • Faculty Research

    The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

    By: David B. Yoffie
    • June 2022
    • Faculty Research

    Doubling Down: Elon Musk’s Big Bets in 2022

    By: David Yoffie
    • May 29, 2022
    • Harvard Business Review France (website)

    Pourquoi le business model des plateformes est-il si performant? [Why Is the Platform Business Model So Successful?]

    By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie
More from the Authors
  • The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022 By: David B. Yoffie
  • Doubling Down: Elon Musk’s Big Bets in 2022 By: David Yoffie
  • Pourquoi le business model des plateformes est-il si performant? [Why Is the Platform Business Model So Successful?] By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College