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  • April 2009 (Revised April 2009)
  • Teaching Note
  • HBS Case Collection

(PRODUCT) RED (TN) (A) and (B)

By: Michael I. Norton and Youngme E. Moon
  • Format:Print
  • | Pages:14
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Abstract

Teaching Note for [509013 and 509014].

Citation

Norton, Michael I., and Youngme E. Moon. "(PRODUCT) RED (TN) (A) and (B)." Harvard Business School Teaching Note 509-054, April 2009. (Revised April 2009.)
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About The Authors

Michael I. Norton

Negotiation, Organizations & Markets
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Youngme Moon

General Management
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More from the Authors
  • When Alterations Are Violations: Moral Outrage and Punishment in Response to (Even Minor) Alterations to Rituals By: Daniel H. Stein, Juliana Schroeder, Nicholas M. Hobson, Francesca Gino and Michael I. Norton
  • Consumers Value Effort over Ease When Caring for Close Others By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton
  • Paul Polman By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
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