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  • March 2009
  • Supplement
  • HBS Case Collection

(PRODUCT) RED Video (A) & (B)

By: Youngme E. Moon and Michael I. Norton
  • Format:Video
  • | Pages:1
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Citation

Moon, Youngme E., and Michael I. Norton. "(PRODUCT) RED Video (A) & (B)." Harvard Business School Video Supplement 509-724, March 2009.
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About The Authors

Youngme Moon

General Management
→More Publications

Michael I. Norton

Negotiation, Organizations & Markets
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More from the Authors
  • When Alterations Are Violations: Moral Outrage and Punishment in Response to (Even Minor) Alterations to Rituals By: Daniel H. Stein, Juliana Schroeder, Nicholas M. Hobson, Francesca Gino and Michael I. Norton
  • Consumers Value Effort over Ease When Caring for Close Others By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton
  • Paul Polman By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
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