Publications
Publications
- August 2009
- HBS Case Collection
Bank of America Sports Sponsorship
By: Stephen A. Greyser and John L. Teopaco
Abstract
A major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.
Keywords
Cost vs Benefits; Decision Choices and Conditions; Partners and Partnerships; Management Analysis, Tools, and Techniques; Performance Evaluation; Financing and Loans; Marketing Strategy; Sports Industry
Citation
Greyser, Stephen A., and John L. Teopaco. "Bank of America Sports Sponsorship." Harvard Business School Case 910-406, August 2009.