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  • May 2010
  • Column
  • Harvard Business Review

Block-by-Blockbuster Innovation

By: Rosabeth Moss Kanter
  • Format:Print
  • | Pages:1
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Abstract

Executives often find themselves debating the merits of incremental innovations versus game-changers, but that's a false dichotomy, says HBR columnist Rosabeth Moss Kanter. Even if a company is lucky enough to come up with the next Kindle, Swiffer, or smartphone, blockbuster products don't spring to life or work in the marketplace without the many small changes that make breakthroughs possible, such as tweaks to processes and market development. Kanter proposes a systemic approach to generating all kinds and levels of innovation.

Keywords

Innovation and Management; Resource Allocation; Product; Business Processes; Risk and Uncertainty

Citation

Kanter, Rosabeth Moss. "Block-by-Blockbuster Innovation." Harvard Business Review 88, no. 5 (May 2010): 38.

About The Author

Rosabeth M. Kanter

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