Publications
Publications
- August 2009 (Revised August 2011)
- HBS Case Collection
Nanosolar, Inc.
Abstract
Nanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the European market which has established feed-in tariffs? Or should it enter the nascent, but growing, U.S. market?
Keywords
Business Startups; Renewable Energy; Marketing Strategy; Market Entry and Exit; Energy Industry; Green Technology Industry; Europe; United States
Citation
Steenburgh, Thomas J., and Alison Berkley Wagonfeld. "Nanosolar, Inc." Harvard Business School Case 510-037, August 2009. (Revised August 2011.)