Publications
Publications
- November 2009
- HBS Case Collection
METRO Cash & Carry in China, 2008
By: Tarun Khanna
Abstract
In April 2008, the country head for METRO AG's Cash & Carry wholesaling operations is considering the most appropriate model for expansion in China, where METRO has operated stores for small business professionals for eight years. In addition, METRO is actively developing local suppliers for fresh food, a mainstay of its sales, to differentiate its product quality from local competitors.
Keywords
Developing Countries and Economies; Emerging Markets; Distribution Channels; Partners and Partnerships; Competitive Strategy; Expansion; Retail Industry; China
Citation
Khanna, Tarun. "METRO Cash & Carry in China, 2008." Harvard Business School Case 710-432, November 2009.