Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2009
  • Case
  • HBS Case Collection

The Explosion of Genetic Testing: Opportunities and Challenges

By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon
  • Format:Print
  • | Pages:6
ShareBar

Abstract

This case study invites the reader to consider genetic testing in several different lights. First, can the business of genetic testing be considered a disruptive innovation to the current drug therapy model as defined by Harvard Business School Professor Clay Christensen? Secondly, which business models are likely to be the most successful? Finally, we encourage readers to explore possible future business implications and applications in the area of genetic testing while using a framework of disruptive innovation.

Keywords

Genetics; Health Care and Treatment; Health Testing and Trials; Disruptive Innovation; Business Model; Biotechnology Industry; Health Industry

Citation

Hamermesh, Richard G., Mara G. Aspinall, and Rachel Gordon. "The Explosion of Genetic Testing: Opportunities and Challenges." Harvard Business School Case 810-067, November 2009.
  • Educators

About The Author

Richard G. Hamermesh

→More Publications

More from the Authors

    • January 17, 2022
    • Harvard Business Review (website)

    Reducing Racial Disparities in Cancer Outcomes

    By: Kathy Giusti and Richard G. Hamermesh
    • June 11, 2021
    • Harvard Business Review Digital Articles

    Addressing Demographic Disparities in Clinical Trials

    By: Kathy Giusti, Richard G. Hamermesh and Mark Krasnow
    • September 30, 2020
    • Harvard Business Review Digital Articles

    How Nonprofit Foundations Can Sustainably Fund Disease Research

    By: Richard G. Hamermesh and Kathy Giusti
More from the Authors
  • Reducing Racial Disparities in Cancer Outcomes By: Kathy Giusti and Richard G. Hamermesh
  • Addressing Demographic Disparities in Clinical Trials By: Kathy Giusti, Richard G. Hamermesh and Mark Krasnow
  • How Nonprofit Foundations Can Sustainably Fund Disease Research By: Richard G. Hamermesh and Kathy Giusti
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College