Publications
Publications
- November 2009
- HBS Case Collection
Dawn Stokes: The View from the Driver's Seat
By: Boris Groysberg and Lindsay Tanne
Abstract
Dawn Stokes founded and was successful as CEO of Texas Driving Experience, a company that provided driving lessons, both safety-based for teens, and high-performance racecar driving for individual thrill seekers and corporate events. Although the company had done well, economic hard times were beginning to take their toll. What aspects of the business should Stokes focus on? And would a policy of aggressive geographic expansion make sense?
Keywords
Economic Slowdown and Stagnation; Training; Entrepreneurship; Growth and Development Strategy; Expansion; Auto Industry; Service Industry; Texas
Citation
Groysberg, Boris, and Lindsay Tanne. "Dawn Stokes: The View from the Driver's Seat." Harvard Business School Case 410-064, November 2009.
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