Publications
Publications
- November 2009 (Revised January 2010)
- HBS Case Collection
Zara: Managing Stores for Fast Fashion
By: Zeynep Ton, Elena Corsi and Vincent Marie Dessain
Abstract
Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store managers were compensated, and creating formal operating procedures for store operations. But he knew he had to be careful. Could an emphasis on improving labor productivity hurt other aspects of store operations?
Keywords
Compensation and Benefits; Employees; Managerial Roles; Service Operations; Business Processes; Organizational Change and Adaptation; Performance Efficiency; Performance Productivity; Retail Industry
Citation
Ton, Zeynep, Elena Corsi, and Vincent Marie Dessain. "Zara: Managing Stores for Fast Fashion." Harvard Business School Case 610-042, November 2009. (Revised January 2010.)