Publications
Publications
- 2001
Yawarakai Kigyou Senryaku: Marketing Ambition no Jidai (Soft Corporate Strategy: The Age of Marketing Ambition)
By: Mitsuaki Shimaguchi, Junzou Ishii, Yukihiko Uehara, Naoto Onzou, Hotaka Katahira and Hirotaka Takeuchi
Keywords
Citation
Shimaguchi, Mitsuaki, Junzou Ishii, Yukihiko Uehara, Naoto Onzou, Hotaka Katahira, and Hirotaka Takeuchi. Yawarakai Kigyou Senryaku: Marketing Ambition no Jidai (Soft Corporate Strategy: The Age of Marketing Ambition). Kadokawa Shoten, 2001, Japanese ed.