Publications
Publications
- 1994
- Māketingu jānaru [Japan Marketing Journal]
Shinseihin no Yosougai no Seikou ga motarasu Kyousou Yuui (Competitive Advantage Arising from the Unexpected Success of New Products)
By: Yoshinori Fujikawa and Hirotaka Takeuchi
Keywords
Citation
Fujikawa, Yoshinori, and Hirotaka Takeuchi. "Shinseihin no Yosougai no Seikou ga motarasu Kyousou Yuui (Competitive Advantage Arising from the Unexpected Success of New Products)." Māketingu jānaru [Japan Marketing Journal], no. 54 (1994).