Publications
Publications
- 1993
- Māketingu jānaru [Japan Marketing Journal]
Re-engineering: Seikou no Kagi wa Marketing ni ari (Re-engineering: The Key to Success Lies in Marketing)
By: Hirotaka Takeuchi and Emi Osono
Keywords
Citation
Takeuchi, Hirotaka, and Emi Osono. "Re-engineering: Seikou no Kagi wa Marketing ni ari (Re-engineering: The Key to Success Lies in Marketing)." Māketingu jānaru [Japan Marketing Journal], no. 51 (1993).