Publications
Publications
  • April 2010
  • Case
  • HBS Case Collection

METRO Cash & Carry in China, 2010

By: Tarun Khanna and David Lane
  • Format:Print
  • | Pages:28
ShareBar

Abstract

International wholesaler METRO Cash & Carry in 2010 had little choice but to expand swiftly in Asia to facilitate growth beyond its increasingly mature markets in Western Europe. China was of particular note to MCC, but the company had broken even there only in 2008 after 14 years of operations. Were current approaches sufficient to reach METRO's growth goals in China? If not, what changes were necessary, and how would MCC managers implement them?

Keywords

Expansion; Business Growth and Maturation; Business Strategy; Strategic Planning; Growth and Development Strategy; Organizational Change and Adaptation; Retail Industry; China

Citation

Khanna, Tarun, and David Lane. "METRO Cash & Carry in China, 2010." Harvard Business School Case 710-448, April 2010.

About The Author

Tarun Khanna

Strategy
More Publications

More from the Authors