Publications
Publications
- June 2010
- HBS Case Collection
Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture (TN)
By: Ranjay Gulati, Lucia Menzer Marshall and Patrick Cullen
Abstract
Teaching Note for 409061.
Citation
Gulati, Ranjay, Lucia Menzer Marshall, and Patrick Cullen. "Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture (TN)." Harvard Business School Teaching Note 410-127, June 2010.