Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 2010
  • Teaching Note
  • HBS Case Collection

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN)

By: Elie Ofek and Natalie Kindred
  • Format:Print
  • | Pages:12
ShareBar

Abstract

Teaching Note for 510076.

Keywords

Customers; Adoption; Non-Renewable Energy; Fluctuation; Price; Innovation and Invention; Marketing; Motivation and Incentives; United States

Citation

Ofek, Elie, and Natalie Kindred. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN). Harvard Business School Teaching Note 511-035, September 2010.
  • Purchase

About The Author

Elie Ofek

Marketing
→More Publications

More from the Authors

    • August 2023
    • Faculty Research

    Pricing and Customer Psychology

    By: Elie Ofek
    • June 2023
    • Faculty Research

    Russia's Invasion of Ukraine in 2022: Consequences for Agriculture

    By: José B. Alvarez and Natalie Kindred
    • June 2023
    • Faculty Research

    Navya, Instructor Spreadsheet

    By: Julian De Freitas and Elie Ofek
More from the Authors
  • Pricing and Customer Psychology By: Elie Ofek
  • Russia's Invasion of Ukraine in 2022: Consequences for Agriculture By: José B. Alvarez and Natalie Kindred
  • Navya, Instructor Spreadsheet By: Julian De Freitas and Elie Ofek
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College