Faculty & Research
Publications
Publications

Toyota Recalls (B): Mr. Toyoda Goes to Washington

By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
  • Format:Print
  • | Pages:5
ShareBar

Abstract

Case describes the testimony to the U.S. Congress of the Toyota CEO and the head of its U.S. motor sales.

Keywords

Safety; Business and Government Relations; Auto Industry; Japan; United States

Citation

Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (B): Mr. Toyoda Goes to Washington." Harvard Business School Supplement 511-041, October 2010.

About The Author

John A. Quelch

More Publications

More from the Authors