Publications
Publications
  • January 2011
  • Case
  • HBS Case Collection

Aardvark

By: Thomas R. Eisenmann, Alison Berkley Wagonfeld and Lauren Barley
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product based on intensive customer feedback.

Keywords

Business Startups; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Product Design; Product Development; Social and Collaborative Networks; Internet

Citation

Eisenmann, Thomas R., Alison Berkley Wagonfeld, and Lauren Barley. "Aardvark." Harvard Business School Case 811-064, January 2011. (request a courtesy copy.)

About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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