Publications
Publications
- February 2011
Pitch Your Project!
By: Thomas Steenburgh
Abstract
No matter what you do later in your career, you are going to have to learn how to pitch ideas. Perhaps you will want to convince a venture capitalist to invest in your new business idea. Perhaps you will want to convince your company to develop an innovative product. Perhaps you will want to convince your board of directors that it is worth developing a new market segment. This exercise helps students practice the skill of getting other people interested in their ideas.
Keywords
Business Plan; Change; Venture Capital; Governing and Advisory Boards; Collaborative Innovation and Invention; Marketing; Product Development; Interests; Complexity; Chicago; New York (state, US)
Citation
Steenburgh, Thomas. "Pitch Your Project!" Harvard Business School Exercise 511-116, February 2011.