Publications
Publications
- March 2011 (Revised October 2011)
- HBS Case Collection
If We Ran the World
By: Hanna Halaburda, Radka Dohnalova and Aldo Sesia
Abstract
Cindy Gallop launched IfWeRanTheWorld (IWRTW) in February 2010, as what the tech world called minimum viable product, in order to real-world test Gallop's "business of the future" concept while development was ongoing. IWRTW was conceived to bring together human good intentions with corporate good intentions, to activate both into shared action, against shared goals, to deliver shared and mutually accountable results. She wanted to make "doing good as sexy as hell" for both individuals and businesses, to make it quicker, easier, and simpler to turn intention into action, one "microaction" at a time. In January 2011, Gallop's key challenge was how to amplify the IWRTW experience in a way that would make it a more valuable—and immediately understandable—business proposition to a brand. The idea behind the venture was only as good as its business model and its execution.
Keywords
Business Model; Outcome or Result; Growth and Development Strategy; Decision Choices and Conditions; Network Effects
Citation
Halaburda, Hanna, Radka Dohnalova, and Aldo Sesia. "If We Ran the World." Harvard Business School Case 711-490, March 2011. (Revised October 2011.)