Publications
Publications
- Apr 2011 - 2011
Will Blockbuster Strategies Survive The Rise of Digital Technology?
By: Anita Elberse
Keywords
Citation
Elberse, Anita. "Will Blockbuster Strategies Survive The Rise of Digital Technology?" Media, Economics and Entrepreneurship M{2e} Speaker Series, University of Southern California, Annenberg School for Communication and Journalism, Los Angeles, CA, April 2011.