Publications
Publications
- July 2011 (Revised January 2012)
- HBS Case Collection
Demand Media (TN)
By: John Deighton and Leora Kornfeld
Abstract
Teaching Note for 512021.
Keywords
Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California
Citation
Deighton, John, and Leora Kornfeld. "Demand Media (TN)." Harvard Business School Teaching Note 512-021, July 2011. (Revised January 2012.)