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Better World Books Video

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas Steenburgh
  • Format:Video
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Abstract

This video contains an interview with David Murphy, CEO of Better World Books. Topics discussed include: the opportunities and constraints offered by having a social mission, an update on the company, and the future of Better World Books.

Keywords

Growth and Development; Management Teams; Business Model; Social Enterprise; Publishing Industry

Citation

Norton, Michael I., Fiona Wilson, Jill Avery, and Thomas Steenburgh. "Better World Books Video." Harvard Business School Video Supplement 512-701, August 2011.

About The Authors

Michael I. Norton

Negotiation, Organizations & Markets
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Jill J. Avery

Marketing
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