Publications
Publications
  • September 2011 (Revised May 2012)
  • Case
  • HBS Case Collection

GoodGuide

By: George Serafeim, Robert G. Eccles and Tiffany A. Clay
  • Format:Print
  • | Pages:15
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Abstract

GoodGuide, a high-technology start-up company, founded by University of California Professor at Berkley Dara O'Rourke is at a critical junction. The venture capital funded company has yet to find the business model to monetize a very promising product that provides consumers and manufacturers with information about the sustainability of a product.

Keywords

Entrepreneurship; Growth and Development Strategy; Strategic Planning; Venture Capital; Goods and Commodities; Business Model; Information Technology; Knowledge; Education Industry; California

Citation

Serafeim, George, Robert G. Eccles, and Tiffany A. Clay. "GoodGuide." Harvard Business School Case 112-031, September 2011. (Revised May 2012.)

About The Author

George Serafeim

Accounting and Management
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