Publications
Publications
- May 2009 (Revised December 2009)
- HBS Case Collection
Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)
By: John A. Quelch and Heather Beckham
Abstract
Teaching Note to Briefcase 4128
Keywords
Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Marketing Channels; Mathematical Methods; Advertising; Budgets and Budgeting; Product Marketing; Communication Strategy
Citation
Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)." Harvard Business School Teaching Note 094-128, May 2009. (Revised December 2009.)