Publications
Publications
- January 2011
- HBS Case Collection
Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)
By: John A. Quelch and Heather Beckham
Abstract
Teaching Note for 4249
Keywords
Project Management; Conflict Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Management; Leadership; Organizational Structure; Projects; Conflict and Resolution; Product Development
Citation
Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)." Harvard Business School Teaching Note 114-250, January 2011.