Publications
Publications
- June 2012
- HBS Case Collection
The Atavist: Reinventing the Book
By: Mukti Khaire and Mary Tripsas
Abstract
Atavist, a start-up founded by journalists, publishes enhanced ebook singles as well as the software to create enhanced ebooks. The company is currently engaged in both publishing and software development, but as they raise funding and grow, must decide whether to focus on one or the other.
Keywords
Disruptive Technology; Growth Strategy; Innovation; Publishing; Software Industry; Technological Change; Disruptive Innovation; Applications and Software; Entrepreneurship; Growth and Development Strategy; Information Technology Industry; Publishing Industry
Citation
Khaire, Mukti, and Mary Tripsas. "The Atavist: Reinventing the Book." Harvard Business School Case 812-177, June 2012.