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  • August 2012 (Revised March 2021)
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ABC Pharmaceuticals

By: Regina E. Herzlinger and Erik R. Sparks
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

This case asks students to price a new drug which is in Stage II of its clinical trials. It contains detailed estimates of the time required and costs for all the steps needed to commercialize a drug in the U.S.

Keywords

Drug Development; Product Development; Commercialization; Cost; Health Care and Treatment; Outcome or Result; Business Model; Budgets and Budgeting; Earnings Management; Pharmaceutical Industry

Citation

Herzlinger, Regina E., and Erik R. Sparks. "ABC Pharmaceuticals." Harvard Business School Case 313-041, August 2012. (Revised March 2021.)
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About The Author

Regina E. Herzlinger

General Management
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Related Work

    • August 2012 (Revised March 2021)
    • Faculty Research

    ABC Pharmaceuticals

    By: Regina E. Herzlinger and Erik R. Sparks
Related Work
  • ABC Pharmaceuticals By: Regina E. Herzlinger and Erik R. Sparks
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