Publications
Publications
- October 2012
- HBS Case Collection
Vodafone's Position in the Wireless Telecom Industry in 2001
By: Juan Alcacer
Abstract
Instructors may use the supplementary material "Vodafone's Position in the Wireless Telecom Industry in 2001" to demonstrate noticeable differences across countries in terms of: (1) WTP (suggested by the striking differences in ARPU); (2) payment methods (pre-paid vs. post-paid); and (3) the services consumers prefer (voice vs. data; SMS vs. voice). These differences suggest that operators may need higher-than-expected levels of adaptation to local markets.
Keywords
Telecommunications; Information Technology; Mobile and Wireless Technology; Telecommunications Industry; Japan
Citation
Alcacer, Juan. "Vodafone's Position in the Wireless Telecom Industry in 2001." Harvard Business School PowerPoint Supplement 713-437, October 2012.