Publications
Publications
- May 1993 (Revised May 1996)
- HBS Case Collection
BellSouth Enterprises: The Cellular Billing Project
Abstract
When BellSouth Enterprises decided to aggressively pursue the international cellular market, it needed new software in order to cope with the complexities of cellular billing and the country-specific variations in the international cellular market. BellSouth made the decision to enter into a strategic alliance with TeleSciences. This case explores why it made this decision and what the ramifications of this decision were for BellSouth and TeleSciences.
Keywords
Alliances; Market Entry and Exit; Software; Global Strategy; Telecommunications Industry; United States
Citation
Sviokla, John J., Mark Keil, and Steve Simonson. "BellSouth Enterprises: The Cellular Billing Project." Harvard Business School Case 193-150, May 1993. (Revised May 1996.)