Publications
Publications
- January 2013
- HBS Case Collection
Brannigan Foods: Strategic Marketing Planning, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and James T. Kindley
Citation
Quelch, John A., and James T. Kindley. "Brannigan Foods: Strategic Marketing Planning, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 913-547, January 2013.