Publications
Publications
- November 1993
- HBS Case Collection
Sierra On-Line (C): The Insiders' Perspective, An Interview with Ken and Roberta Williams
Abstract
Presents the insiders' perspective using an interview format. Ken and Roberta Williams, Sierra's founders, discuss issues raised in the (A) and (B) cases and present their vision to become the world leader in educational software. Teaching Purpose: Analysts typically visit a firm to gain a fuller understanding of the business and to evaluate management's character and business acumen. Presents sufficient information for students to evaluate management.
Keywords
Citation
Wilson, G. Peter, and Elizabeth H. McNair. "Sierra On-Line (C): The Insiders' Perspective, An Interview with Ken and Roberta Williams." Harvard Business School Supplement 194-051, November 1993.